coastal cultivations
Brand Identity
Coastal Cultivations is a mobile business selling Texas-farmed oysters and botanical goods, a unique blend of ocean and earth shaped by its founder, a horticulturist and oyster industry expert. As a new business, she needed a brand identity that felt professional, cohesive, and flexible enough to grow with her vision.
The goal of this project was to create a timeless, coastal-inspired brand that could adapt seamlessly across packaging, signage, merchandise, and digital platforms. The identity needed to speak to both coastal foodies and plant lovers, capturing the craft-based, hands-on experience at the heart of her work.
The resulting design features a modern coastal aesthetic anchored by an oyster-and-plant emblem, a visual nod to where salt meets soil. A classic serif paired with clean, contemporary typography creates balance and versatility, while the color palette reflects the natural textures of the Texas coast.
Beyond the logo suite, I developed complementary marks, taglines, and collateral that reinforce the brand’s approachable sophistication. From tote designs to thank-you cards, each piece connects back to the brand’s story of celebrating the coastal lifestyle.
This identity positions Coastal Cultivations as both authentic and elevated, ready to stand out at markets, pop-ups, and future retail ventures while staying true to its coastal roots.
