Website Design for Tattoo Artist in Denver, CO
The client
Lex Creo, a tattoo artist with a distinct style and no home for it online. Talented, established at the chair, but invisible on the internet. Booking through DMs and word of mouth, with no way to show the full body of work or the philosophy behind it.
The project
Lex's very first website, built from scratch. Two jobs in one:
Portfolio — a clean, gallery-forward space that lets the work speak, so the tattoos are the loudest thing on the page.
Philosophy — a place to tell Lex's story and approach to the craft, so visitors don't just see what Lex makes, but why, and whether it's for them.
What I built
A first site designed to do one thing above all: attract the clients who already align with Lex's style and quietly filter out the ones who don't.
A website that says the quiet part out loud (Lex's point of view on tattooing), so the right client feels "this is my artist" before they ever send a message.
A clear path from "I love this" to "let's book," so interest doesn't die in the DMs.
The point
A tattoo artist's work is intimate and permanent, the client has to trust the vision, not just the linework. Lex's site makes that vision visible, so the people who reach out already get it. Fewer mismatched inquiries, more of the work Lex actually wants to do.
The craft was always there. Now the brand finally shows it.
