You made your business official. Now it needs to actually exist online.

The Online Foundations guide is a step-by-step digital download that walks you through the essential online setup every new business needs after filing, without overbuilding, tech spirals, or guesswork.

This guide covers the quiet but critical foundation work most founders skip, rush, or Google endlessly. The result? Confusion later, expensive fixes, and unnecessary stress.

This guide helps you do it once, the right way.

What’s Inside

• How to secure the right domain

• How to claim social handles without boxing yourself in

• How to set up Google Analytics and Search Console (without needing to “use” them yet)

• When and how to use Google Business Profiles

• Common mistakes to avoid early on

• A clear setup checklist so you know you’re done

No fluff. No pressure. Just clarity and momentum.

Who This Is For

• New business owners who feel stuck after filing

• Founders 0–2 years in who want to clean things up

• Anyone planning to invest in branding or a website later

• People who want structure, not chaos

If you’ve said “I’ll deal with that later” about your online presence, this is for you.

What This Is (and Isn’t)

✔ A practical setup guide
✔ Written by a brand + web designer
✔ Designed to save time and prevent rework

✘ Not a done-for-you service
✘ Not ongoing marketing
✘ Not a tech course

What You’ll Receive

• Instant PDF download

• Clear step-by-step guidance

• Simple checklists

• Future-proof decisions

This is a focused, no-fluff audit for service-based founders who know something feels off but don’t need (or want) a full rebuild yet.

I review your brand and/or website to identify what’s working, what’s holding you back, and what’s costing you time, clarity, or conversions. You’ll get honest, actionable feedback that helps you stop guessing and start making smarter decisions about what to fix, refine, or invest in next.

This audit is ideal if:
• You were going to update things yourself but never got around to it
• Your site technically works, but doesn’t reflect your current level
• Your messaging feels scattered or unclear
• You’re doing too much manual follow-up with clients
• You want clarity before investing in a bigger project

What’s included
• Brand clarity check (messaging, positioning, visual alignment)
• Website audit (structure, clarity, flow, mobile experience, trust signals)
• Systems review (contact forms, booking flow, lead capture, client journey)
• Clear notes on what to keep, what to fix, and what to prioritize next
• Practical recommendations you can implement right away

Delivery
You’ll receive a written audit with clear sections and next-step guidance within a few business days. No calls required unless you want to discuss next steps.

This audit is designed to save you time, remove guesswork, and help you move forward with confidence whether that’s DIY improvements or a larger brand or website project.