Branding and website design for founders outgrowing DIY

Wix & Squarespace Website Design

Websites designed for service-based founders who are ready to move beyond DIY fixes and underperforming sites.

The result is a clear, conversion-focused website that explains what you do, attracts the right clients, and supports the systems your business needs to grow.

Is your website stuck in an earlier version of your business?

✴You planned to build or update your website yourself… and somehow a year went by.

✴You tried the DIY route, but it still doesn’t look or feel professional.

✴Your website hasn’t been updated in years and no longer reflects your business.

✴You’re a couple years in, finally have clarity, and need your website to catch up.

Website Design Packages

The Refined Website

For founders who want their website to function like a system, not just a page. This is ideal if your site feels cluttered, unclear, or underperforming. If you want a streamlined, professional experience that attracts and qualifies the right clients, this package is for you.

The Signature Website

For founders who want their website to be their most powerful business asset. This is ideal if you’re ready for a fully custom site designed around conversion, clarity, and systems. This package builds a website ready to scale with you, not hold you back.

“Stop dragging your feet (like I did for a year) and reach out to get started, you won't regret it.”

Website mockup showcasing branding and web design project

Stellar & Sage Events

The Refined Website

What is it?

A semi-custom website refresh that turns your site into a system.

What does it include:

  • Template-based redesign, fully branded

  • Homepage + core pages restructured

  • Messaging cleanup for clarity + conversion

  • Forms, booking, and lead flow setup

  • SEO foundations + mobile optimization

Outcome: A website that attracts the right clients and supports your systems without the overwhelm of a full rebuild.

A laptop on a green table showing a website featuring colorful yarn skeins.
  • "Her attention to detail and the time she took to find the perfect color scheme, photos and font made my dream website a reality."

  • "What I appreciated the most was how responsive and attentive Lanna was throughout the entire process."

  • "Lanna nailed the vibe we were looking for on our website and some branding materials."

The Signature Website

What is it?

A fully custom website designed to work as your most powerful business asset.

What does it include?

  • Custom website design (up to 8 pages)

  • Conversion-driven structure

  • SEO-enhanced copy framework

  • Advanced systems + automation

  • Client journey mapping

  • Analytics + tracking

  • Mobile optimization

Outcome: A clear, strategic, and easy to manage website built to scale.

Strategic Wix website design with clear user journey and messaging

What you actually need to know:

  • Strategy. A website that converts is built around a specific client journey: who lands on it, what they need to see to trust you, where they need to go next, and what makes them take action. Most DIY sites look okay but aren't structured to do that work.

    A professionally designed website removes friction at every stage — so by the time someone hits your contact form, they're not asking "is she the right fit?" They already know.

  • No — but you need to know your offer and your client. Copy direction is part of the design process: I'll help you understand what needs to be said and where. The final words are yours, and if writing isn't your strength, I can point you toward a copywriter to work alongside the project.

    What you can't come in without is clarity on who you serve and what you do. The design can only be as clear as the business underneath it.

  • Both are on the table. If your current site has a solid foundation but needs to be elevated — restructured, visually overhauled, and aligned with your brand — that's a redesign.

    If it needs to be torn down and rebuilt with intention, that's a full build.

    The right path depends on where you're starting from and where you're going. We assess that together before anything begins.

  • Usually you can tell by what's not happening. Getting traffic but no inquiries? The site isn't converting. Getting inquiries from the wrong people? The messaging is off. Getting no traffic at all? That's a visibility issue, not a design one.

    A professionally designed website solves the first two — it can't fix what's upstream of it. If you're not sure which one you're dealing with, that's worth figuring out before you invest in anything.

Access My Pricing Guide

Thinking about investing in branding or a new website? This guide breaks down typical project investments, what’s included, and what to expect when working with Anitrix Creative Studio.